Palmdale Glass

We began the process with a deep-dive interview to get to know the company. their typical client, and how to reach that client best through strategic content creation and design choices. The overall goal was to instill trust in the customer and assure them that the company was committed to transparency and providing sustainable solutions within their customer’s budgets. With this in mind, we created new content that focused on the customer’s concerns and anticipated frequently asked questions, while leading them to contact Palmdale Glass to experience their friendly customer support firsthand. 95Visual takes a content-first approach to all projects. We believe that cohesive, complete content is the first step to brilliant design and our clients find it helpful to see their content on the mockups during design. The content strategy process began with the Deep Dive Interview, in which our content strategist meets with leadership and project decision-makers to establish how we can reach their target audience best. Following this discussion, we created a content strategy brief, which identified the project goals and included content architecture for a thoughtful and organized sitemap. FFP leadership met with our team to review those deliverables and give approval, then our content strategist began writing the new content. After the content has been approved by the client, it is reviewed by 95Visual's designer before the mockup kickoff call.