Pacific Coast Civil

The initial content strategy and content refresh project began in late 2020. Our content strategist discussed the history of the company, current service focus, and goals for their content. The resulting goals were to expand their content overall to improve organic traffic, make service content more informative for prospective clients in the bidding stage, and communicate the value their team brings to each project. 95Visual takes a content-first approach to all projects. We believe that cohesive, complete content is the first step to brilliant design and our clients find it helpful to see their content on the mockups during design. The content strategy process began with the Deep Dive Interview, in which our content strategist meets with leadership and project decision-makers to establish how we can reach their target audience best. Following this discussion, we created a content strategy brief, which identified the project goals and included content architecture for a thoughtful and organized sitemap. Client leadership met with our team to review those deliverables and give approval, then our content strategist began writing the new content. After the content has been approved by the client, it is reviewed by 95Visual's designer before the mockup kickoff call.